Director, Strategy, B1
Professional experience
18+ years in management consulting with EY and B1, including several years with EY in London
Professional focus:
Export strategy and market-entry support: market studies, assessment of company’s competitiveness, new product feasibility studies, market entry models, partnerships
Sales strategy, portfolio of products and services, sales channels, pricing, product positioning, marketing strategy
B2B internal sales and marketing effectiveness
Corporate strategy
Irina has experience across industries and is part of the team running annual B1 survey of Russian timber industry complex
Education
Master’s in Management, Judge Business School, University of Cambridge, UK
Moscow State Lomonosov University, PhD